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UX/UI & Digital Product Designer
I make complex products feel obvious, and simple ones feel considered
Hey! I'm Zsófia, a UX/UI and product designer based in the Netherlands. I work across mobile apps, desktop platforms, internal tools and websites, in B2B and B2C. The projects I enjoy most are the ones with a real challenge in them, whether that is a complicated flow, a dense screen or an idea nobody has managed to explain simply yet. What I care about most is getting deep into a domain, questioning what problem we're really solving, and shaping product decisions early, not just tidying up screens at the end.
Four parts of the work I care about most, and keep getting better at.
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Understand it properly, zoom out, then build it in the right order.